Mailstand

No matter what the email copy you're using or product you're promoting, when doing outreach there are some typical "stages" a contact goes through throughout their lifecycle. We built these stages into our platform to help keep track of where a contact is in their lifecycle.

<code>Reviewing</code>: The contact is pending review by someone on your team. This can be "approved"/"reviewed" within the review tab on the campaign. Once approved/reviewed the contact will move to the <code>Untouched</code> stage.

<code>Untouched</code>: You have not contacted this contact in the campaign yet.

<code>Prospecting</code>: A contact is in the middle of an email drip sequence and has not replied, bounced or been stopped.

<code>Replied</code>: The contact has replied to your campaign,

<code>Unresponsive</code>: The contact has gone through all email drips and never replied back nor an email bounced.

<code>Do Not Contact</code>: This contact either unsubscribed via the unsubscribe url or manually asked via email reply to not be contacted.

<code>Bad Contact Info</code>: There was an email bounce on this user.

<code>Interested</code>: The contact replied and indicated that they are interested in your product/service/offering.

<code>Not Interested</code>: The contact replied and indicated that they are NOT interested in your product/service/offering.

<code>Nurture</code>: The contact replied and indicated that they are interested not in your product/service/offering right now, but you are open to contact them in the future.

<code>Excluded</code>: This is a contact that was excluded from outreach based on your domain exclusion list and rules.

- <code>Reviewing</code>: The contact is pending review by someone on your team. This can be "approved"/"reviewed" within the review tab on the campaign. Once approved/reviewed the contact will move to the <code>Untouched</code> stage.
- <code>Untouched</code>: You have not contacted this contact in the campaign yet.
- <code>Prospecting</code>: A contact is in the middle of an email drip sequence and has not replied, bounced or been stopped.
- <code>Replied</code>: The contact has replied to your campaign,
- <code>Unresponsive</code>: The contact has gone through all email drips and never replied back nor an email bounced.
- <code>Do Not Contact</code>: This contact either unsubscribed via the unsubscribe url or manually asked via email reply to not be contacted.
- <code>Bad Contact Info</code>: There was an email bounce on this user.
- <code>Interested</code>: The contact replied and indicated that they are interested in your product/service/offering.
- <code>Not Interested</code>: The contact replied and indicated that they are NOT interested in your product/service/offering.
- <code>Nurture</code>: The contact replied and indicated that they are interested not in your product/service/offering right now, but you are open to contact them in the future.
- <code>Excluded</code>: This is a contact that was excluded from outreach based on your domain exclusion list and rules.

Our system will automatically mark contacts as <code>Untouched</code>, <code>Prospecting</code>, <code>Replied</code>, <code>Unresponsive</code> , <code>Excluded</code> and <code>Bad Contact Info</code>, but you can adjust these stages manually as well via the contacts view within the campaign.

Note: We are also thinking of building stages that you can create yourself - if you have interest in this feature please let us know the use case!