No matter what the email copy you're using or product you're promoting, when doing outreach there are some typical "stages" a contact goes through throughout their lifecycle. We built these stages into our platform to help keep track of where a contact is in their lifecycle.
Reviewing: The contact is pending review by someone on your team. This can be "approved"/"reviewed" within the review tab on the campaign. Once approved/reviewed the contact will move to the
Untouched: You have not contacted this contact in the campaign yet.
Prospecting: A contact is in the middle of an email drip sequence and has not replied, bounced or been stopped.
Replied: The contact has replied to your campaign,
Unresponsive: The contact has gone through all email drips and never replied back nor an email bounced.
Do Not Contact: This contact either unsubscribed via the unsubscribe url or manually asked via email reply to not be contacted.
Bad Contact Info: There was an email bounce on this user.
Interested: The contact replied and indicated that they are interested in your product/service/offering.
Not Interested: The contact replied and indicated that they are NOT interested in your product/service/offering.
Nurture: The contact replied and indicated that they are interested not in your product/service/offering right now, but you are open to contact them in the future.
Excluded: This is a contact that was excluded from outreach based on your domain exclusion list and rules.
Our system will automatically mark contacts as
Bad Contact Info, but you can adjust these stages manually as well via the contacts view within the campaign.
Note: We are also thinking of building stages that you can create yourself - if you have interest in this feature please let us know the use case!